Avanprint will be a showcase to present the design and production capacity of the latest digital textile printing machinery, characteristics of inks, software, products and related services.
Messe Frankfurt France is delighted about the partnership formed with WTIN, World Textile Information Network, concluded on 15 June 2015.
Messe Frankfurt will offer a potential annual platform to many innovative businesses in the 2D and 3D printing industry, when over 68,000 visitors will converge on Paris, the fashion capital.
Many potential designs will be on display at the fashion shows. Technical solutions will be presented at the stands, which will be complemented by demonstration areas.
The emergence of digital textile printing on an industrial scale will revolutionise the sourcing of fashion prints. The creative potential of this technology has been evident to designers in Paris, Milan, London and New York for several years now. However, recent developments have enabled it to shake off its "luxury" label and turn to the ready to wear sector.
Avantprint will thus be a new exhibition platform allowing pioneers in technology to communicate directly with the retail community which will take advantage of it.
Our forecast: 35 exhibitors over an area of approximately 2,000m².
Michael Scherpe, CEO of Messe Frankfurt France, emphasises, "We have ambitious plans with Avantex and Avanprint to combine the cutting edge of technology with imitating fashion. Our fairs are a melting pot of business, creativity and discovery. We shall amend our offer to match the development of fashion and innovation Visitors will perceive this, because their current watchword is efficiency."
"The launch of the Avanprint fair will now offer OEM*s of this technology a forum for direct communication with clients interested in this revolution in textile printing. "Manufacturers, brands and retailers will have the opportunity to understand the huge opportunities offered by this new printing technology," insists Mark Jarvis, CEO of WTIN.
*Original Equipment Manufacturer
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